Advertising

Analysis

Green screen and product photos

Lighting rig

This is a bts picture of the product photo rig, you can see the 3 lights used to create an even clean light on the subject.

In this task I took some simple product style photos and learned how to use the product table and lights. I also made a short video that was filmed on the green screen, learning about the lighting. Green screening is simple, all that you need to do is light the green screen independently of the subjects to avoid their shadows, then ultra-key out the color in editing. And with the product photography, you light the table from the back, set up to flashing lights to flash when you take the picture and a subject on the table

Advert analysis

Making a 30 second ad

Static test

In this project we had to come up with ideas for a 30 second advert we had to make. Here you can see my development process, with the different ideas I came up with, and also a test of the can effect I wanted to do.

The can! ad would be done like a product ad with shots you would see in most "drink" ads, but I want it do draw more on the vibes of analogue ads from the 80s and earlier.

The second ad I want to do is a political campaign ad for why I should be prime minister, I want this one to have a satirical feel to it.

I like the third idea the least, but it would be a joke advert of a "mummy and me class" but one where the mothers fight the children.